MEASURING THE SOCIAL IMPACT FOR THE SSE
Updated: May 18, 2020
OECD - EUCLID NETWORK - WEBINAR APRIL 16 2020
This action is in line with the strategic objectives of the OECD and the European Union. This strategy aims to promote inclusive, smart, resilient and sustainable growth and to support SSE. This support is reflected, on the one hand, through the development and internationalisation of social enterprises. On the other hand, through awareness-raising, capacity building to create ecosystems, both national and local, conducive to the development of SSE; and by promoting the exchange of knowledge and other good practices at the international level.
In this webinar, the main issue is the measurement of the social impact of SSE, a major challenge.
To this end, Sébastien Pereau from ConcertES shared the results of the VISES project, a project spread over more than four years, which brings together 21 partners, to highlight the way in which social and solidarity enterprises energise territories and promote the well-being of their inhabitants. The project is similar to the work carried out by TIESS in Quebec, as described in this joint declaration, which underlines the fundamental nature of social impact assessment.
According to Adrien Beaudet, consultant and teacher at HEC and ESCP, this evaluation requires collaboration between social enterprises and the research world, the latter being able to lend its expertise to the creation of the necessary tools. The main challenge is the criteria and quality of the evaluation. In the case of France, social impact assessment will be generalised: the challenge is to communicate without falling into the trap of "social washing". In order to do this, it is important that the common line of the OECD and the main networks that develop the fundamental principles on this subject can be disseminated, taken up and defended.
Andrea Burgio recalled that the largest organisations such as the Red Cross, the most transparent NGOs already produce such reports. These reports have a financial impact and give impetus to volunteering: for example, one million hours of volunteering were counted in France in 2019, they have no financial translation but the impetus is there.
What value do we place on evidence/indications? This is the question asked by David Pritchard, President of Social Value US and Stephanie Robertson of Social Value Canada. In the current case of the Coronavirus crisis, they are asking how to produce reports that take into account the fragmented realities of different countries, situations, and communication choices. This makes it difficult to harmonize results in the face of fragmented data and measurement methods. They give the example of Oxfam, which has a very good independent review, but remains an exception. Sebastien Pereau bounces back from the ConcertEs study where data collection also concerned the failures or failures of organisations, which have changed their operations in response and adapted.
The European Venture Philanthropy Association (EVPA) stresses that collaboration is now crucial, as tools and frameworks exist and it would be counterproductive to multiply them. It is now necessary to think of ways to combine them, to adapt their use to the field concerned, and to bring together impact measurement practices.
Celine Marques asked what the alignment with the DOs and Agenda 2030 could be.
Adrien Baudet reacts to this link between SDOs and the local level, between the importance of backing up these measurement and assessment tools with national and international frameworks so that decision-makers take their value into account. This is a crucial parameter on which the OECD could work as part of its Global Action for the Promotion of the Social Solidarity Economy.